Hi! I’m Hena.
I’m a New York–based designer and illustrator who loves turning ideas into experiences. With over 15 years of creative work in branding, typography, and storytelling, I’ve helped bring to life identities for hospitality, retail, and experiential projects—designing across print, digital, social, video, and environmental spaces.
I’m just as excited about shaping the big picture as I am about diving into the details, whether it’s directing a photoshoot, building scalable design systems, or collaborating on events and partnerships. My approach blends cultural insight, trend awareness, and a sharp eye for style with a love of humor and play, because I believe even the smallest detail can create a spark.
When I’m not designing, I’m inspired by science fiction, outer space, comedy podcasts, amazing music, or wandering the city without a plan (but always ending up with coffee in hand).
Feel free to connect with me!